Giggle is a brand concept for a gig marketplace — "gigs made fun." The idea was to make hiring everyday helpers and experts feel approachable and energetic, not transactional. I designed the wordmark, color system, and early landing page direction from scratch.

Brand board

The concept board pulled together the logo, tagline, category color coding, and a hero mockup. Each service category gets its own accent — tech, tutoring, home care, events — so the platform feels organized without being sterile.

Brand direction

Behind the scenes

Before settling on the final direction, I mapped competitors and visual references — marketplace apps, HR platforms, and playful UI patterns. The goal was a brand that could sit alongside Fiverr or Taskrabbit but feel warmer and more human.

Research & exploration